July 16, 2018 – I know that some people always want what they don’t have, but Christmas in July? I never understood the fascination. Are people so starved to celebrate a holiday after July 4th that they can’t wait until Labor Day? And how can anyone, especially in the Northern Hemisphere, think about Christmas during summer heat?
This strange tradition dates back to July 1933, when girls at a summer camp in North Carolina celebrated with a Christmas tree, gifts and a visit by Santa. Wonder who came up with that idea? Two years later, the National Recreation Association’s journal featured a story about the girls’ celebration and it took off.
Now its reached even the most common places. Turn on QVC, a guilty pleasure for me, and you’ll be given opportunities to buy trees, wreaths, other Christmas decorations and gifts. No thank you! And Hallmark Channel is running nonstop Christmas movies, which I can’t even consider this time of year.
But the biggest push to embrace Christmas in July comes from retailers who use it as a way to promote summer sales. So if you’re doing a little shopping while humming “Deck the Halls” don’t worry if some people look at you strangely. At least you’re helping the economy.